About us

Discover Why Customers and Brands Choose us

Production-Ready Design

Designs developed with mass production, safety and durability in mind.

Your European Production Partner for Custom Plush & Merchandise

Ahgoopet&Stuff Merchandise Ltd. is a B2B production partner specialised in custom plush toysmascot costumes and branded merchandise for brands, leisure parks and organisations across Europe.

With European management and a structured production approach, we guide each project from design review and sampling to mass production and compliant delivery.

Our clients choose us when they need a partner that builds products to scale — with consistent resultstechnical feasibility and clear communication at every step.

If you already have approved artwork, reference samples, or a deadline-driven launch, we’ll help you translate it into a production-ready specification and a reliable timeline.

European Management

25+ years of experience custom plush toys mascot costumes promotional gadgets

EN71 SAFETY

EN71 & GPSR compliant full supply chain control

Perfect character match

Exact Pantone colours shapes & details

End-to-End Project Control

From sampling and testing to mass production, logistics and EU import — one dedicated partner, one clear process.

From Concept to Compliant Production

At Ahgoopet&Stuff Merchandise, we support brands, parks and organisations in developing custom plush toys, mascot costumes and branded merchandise — with a strong focus on quality, safety and production reliability. Our European management team combines creative development with hands-on production expertise, ensuring every project meets both brand expectations and EU regulatory standards.

Custom Plush Toys & Mascot Costumes for Brands

We support brands, leisure parks and organisations with the development and production of custom plush toys, mascot costumes and branded merchandise — with full control over quality, safety and EU compliance.

Our Vision

Clear ideas. Reliable execution. Products that last. We believe that custom plush toys and merchandise should do more than look appealing — they must perform consistently at scale. Our vision is to transform brand characters and concepts into high-quality plush toys and merchandise that are technically sound, safe, and suitable for long-term commercial use. Every project is approached with precision, material knowledge, and attention to detail, ensuring that the final product reflects the brand’s identity while meeting real production and safety requirements.

Our Mission

Turning custom ideas into production-ready plush and merchandise. At Kids&Stuff Merchandise Ltd., our mission is to support brands, leisure parks and organisations throughout the full development of custom plush toys, mascot costumes and branded merchandise. From initial design review and sampling to mass production and EU-compliant delivery, we focus on consistency, quality control and clear communication. Our role is not just to produce — but to guide each project toward a reliable, scalable and compliant outcome.

Our Approach

European management. Structured processes. Full transparency. Based in Bulgaria and led by a Western European management team, we combine international project management with hands-on production expertise. We work closely with trusted manufacturing partners and maintain strict control over materials, specifications, safety standards and timelines. Our clients value us for our realistic advice, transparent pricing and commitment to long-term partnerships — delivering products that meet expectations, regulations and commercial realities.

Proven Experience in Custom Plush Production

At Ahgoopet&Stuff Merchandise, we support brands, parks and organisations in developing custom plush toys, mascot costumes and branded merchandise — with a strong focus on quality, safety and production reliability. Our European management team combines creative development with hands-on production expertise, ensuring every project meets both brand expectations and EU regulatory standards.

25+

Years of industry experience

1M+

Custom plush items produced

100%

Projects developed with EN71 & GPSR compliance

25+

Years of industry experience